Digital design for online & AI business transformations
I lead designs of innovative solutions for complex processes and challenging organisations.
Lead UX Design | Business Analysis | Information Architect | AI & Data | Stakeholder Management
based in Amsterdam, NL
george@uxmiles.com
Projects designed
FlatpackHaus
Customer Journey | Strategy | Phygital | Innovation | AI | Prototyping
Empowering people to create the sustainable living spaces they need.
AI is changing how people interact with mixed UI's.
IKEA
Modular data | AI | RAG | Search | Information Architecture | User Journeys
Improving UI, data and information architecture for internal content and co-worker services.
LKQ
Research | Concept | Team | Business Analysis | Information Architecture | Innovation
The one stop app for car owners about everything related to their daily usage and maintenance of their car.
Nouryon
Global | CMS | Brand | Content | Planning | User Journey
Design, planning and estimation of global new brand site. Reduction of content and improved user goals.
Akzo Nobel Coatings
Research | Strategy | User Journey | Prototyping
How to really help consumers with their DIY jobs they have to do in different countries.
User quote: “…as easy as IKEA…”
Heineken International
Research | User Insights | B2B | UX Design | Information Architecture | Prototyping
Based on customer behaviours we defined interactions to improve customers’ business needs.
Results: fast adoption by customers and increased sales.
Digital services design
Rabobank
Research | Financial | Stock Trading | Data Visualisation | Prototyping
Financial and trading services for consumers and professionals.
Using 'nudging’ to stimulate consumers to invest better.
Douwe Egberts
Global | CMS | Design System | Design Tools
Improved CMS structure and created a tool-kit for record breaking fast (local) brand site development.
Results: reduced effort to build and maintain brand sites.
TomTom
Global | CMS | User Research | Stakeholder Management | Design Process
I ensure cooperation, buy-in and alignment of diverse stakeholder groups.
Results: Increased user satisfaction.
DELA
Business Innovation | Stakeholder Management | Design Process
Aligning all stakeholders with a collaborative design process to provide a site that meets expectations and still has a unified brand feel.
Winner Best insurance site NL WUA
Lumigan
3D | VR | Information Visualisation
Using interactive 3D and animations to show the effects of medical treatments.
Contact
Engels en Nederlandstalig
UXMiles
UX Strategy and Design
Contactweg 47
1014 AN Amsterdam
The Netherlands
email: george@uxmiles.com